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You can’t just rely on one platform to market your small business. We need to chat about the importance of diversifying your marketing efforts across different platforms. So I want to introduce you to my Three-Part Power Platform Playbook. In this video, I break down a straightforward formula to help you decide where to invest your time and create content. 🔗 Want more help with your content strategy? Check out my signature program, The Content System: https://www.amberfiglow.com/theconten... The playbook consists of three parts: choosing a short-form platform (like Instagram or TikTok) for quick engagement, creating long-form content (like podcasts or YouTube) for lasting discoverability, and starting email marketing to directly reach and nurture your audience. #ContentStrategy #SmallBusinessMarketing #ContentMarketing 𝗚𝗥𝗔𝗕 𝗔𝗡 𝗢𝗙𝗙𝗘𝗥 👩💻 The Content Planner - https://www.amberfiglow.com/theconten... The Content Repurposing Guide - https://www.amberfiglow.com/theconten... The Content Curriculum - https://amberfiglow.my.canva.site/the... The Content System - https://www.amberfiglow.com/theconten... 𝗧𝗜𝗠𝗘 𝗦𝗧𝗔𝗠𝗣𝗦 ⏰ 00:00 Where to post online 00:52 Pick 1-2 Short Form Platforms 03:49 Pick a Long-Form Platform 05:50 You Need Email Marketing 𝗢𝗧𝗛𝗘𝗥 𝗩𝗜𝗗𝗘𝗢𝗦 𝗬𝗢𝗨 𝗠𝗜𝗚𝗛𝗧 𝗘𝗡𝗝𝗢𝗬 🎥 • How to Build a Content Ecosystem for ... • How to Build a Content Workflow in 2025 • Digital Asset Management: How to Orga... 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 👩💻 Hey, I am Amber! What you will find here on this channel is everything you need to know about creating a content strategy for your small business. I really focus in on how to create workflows, processes, and systems to keep your content creation process organized and seamless. It’s time to get rid of of the content chaos! 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 👩💻 Book me for a content collab - https://form.asana.com/?k=lFZq0tmq37M... Want me to speak at your event - https://form.asana.com/?k=UzfY0c688RR... Need a podcast guest - https://form.asana.com/?k=xMFREuyJa1s... 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 📲 Instagram - / amberfiglow TikTok - / amber.figlow LinkedIn - / amberfiglow Threads - https://www.threads.net/@amberfiglow Pinterest - / amberfiglow 𝗟𝗜𝗦𝗧𝗘𝗡 𝗧𝗢 𝗧𝗛𝗘 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 🎙️ Spotify - https://open.spotify.com/show/6smPzsC... Apple - https://podcasts.apple.com/us/podcast... 𝗔𝗗𝗗𝗜𝗧𝗜𝗢𝗡𝗔𝗟 𝗜𝗡𝗙𝗢 ℹ️ Email me at [email protected] for customer support questions. *Affiliate links may be listed in the description above. I only recommend products I love and use, and by purchasing through my link, I earn a small commission.