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Most companies are treating AI like a better chatbot, but the real revolution is happening in the math of uncertainty. In this episode of Voice of Experts, host Bruno Gavino sits down with Benjamin Yuille from Oi.ai to pull back the curtain on the future of supply chain, decision intelligence, and the "Zero-Click" era of digital marketing. If you’ve ever felt like your ERP is just "high-resolution hindsight" or that your forecasts are consistently wrong, this conversation is for you. In this episode, we discuss: Probabilistic vs. Generative AI: Why GenAI improves language, but Probabilistic AI improves capital allocation. The Death of the Point Forecast: Why planning for the "average" is the riskiest move you can make in a volatile market. Decision-First Architecture: Shifting from accounting-based ERPs to decision-intelligent systems. Regret Reduction: How to use AI to rehearse decisions and minimize future losses. AI Guardrails in Marketing: How to protect your brand authority in the age of ChatGPT and Google AI Overviews. The Zero-Click Search Reality: Why your technical SEO and schema markup are now the gatekeepers of your brand’s reputation. Key Quote: "I’ve never seen an accurate forecast. The goal isn't to be right about a single number; it's to be prepared for the range of outcomes." — Benjamin Yuille Connect with our Guest: 🔗 Benjamin Yuille: / benjamin-yuille 🌐 Learn more about Oi.ai: https://oi.ai 🌐 Check all reviewed content at https://www.voiceofexperts.com/p/beyo... Chapters: 0:00 - Introduction: The problem with modern Supply Chains 04:30 - Why ERPs aren't built for decisions 10:15 - Probabilistic AI Explained (The Math of Uncertainty) 18:45 - Managing Regret: The real goal of Foresight 25:20 - Digital Marketing Guardrails & Brand Authority 32:10 - Surviving the Zero-Click Search Era 40:00 - Final advice for Supply Chain Officers Follow Voice of Experts: 🔔 Subscribe for more deep dives into the tech reshaping our world. 📩 Newsletter: https://www.voiceofexperts.com/ 💼 Episode: https://www.voiceofexperts.com/p/beyo... #SupplyChain #AI #DecisionIntelligence #DigitalTransformation #VoiceOfExperts #Logistics #BusinessStrategy #GenerativeAI