The Power of Storytelling in Sales and Marketing | Dom Odoguardi, Founder of doContent скачать в хорошем качестве

The Power of Storytelling in Sales and Marketing | Dom Odoguardi, Founder of doContent

Stories aren’t just for book clubs. In this episode of In The Nest, AJ sits down with Dom Odoguardi, founder of doContent, to talk about what drives modern sales and go-to-market success. From the realities of being a founder to building authentic personal brands, Dom breaks down how storytelling, personalization, and relevance cut through the noise in a world drowning in AI automation. They get into: › The real founder journey (and why the title doesn’t change much) › How to build a go-to-market strategy that actually moves people › The fine line between personalization and relationship building › Why storytelling is still the most powerful sales tactic › How sales and marketing collaboration fuels real growth › LinkedIn strategies that create meaningful engagement › Why simplicity in messaging beats cleverness every time Dom shares what it takes to communicate with clarity, earn attention, and keep relationships at the center of every interaction. 💡 Key Takeaways: › Personalization only works when it’s relevant › Storytelling builds trust faster than any pitch deck › Great sales and marketing teams work as one › LinkedIn is still (one of) the best platforms for authentic engagement › Cutting through fluff starts with understanding your ICP 🔔 Like, subscribe, and peck that bell to stay updated on all future episodes. xo, 🦜 ~~~~ IN THIS EPISODE ~~~~ 0:00 - Intro 0:42 - Dom’s new founder story 06:28 - Effective Channels and Cutting Through the Fluff 08:19 - Personalization vs. Relevancy 16:06 - Building Relationships vs. Being Pushy 21:49 - The Role of Storytelling in Sales 24:11 - Sales and Marketing Collaboration 25:29 - Simplicity in Messaging, Understand our ICP 30:07 - Using LinkedIn for Personal Branding 33:39 - Building Relationships Through Intentional Outreach 39:09 - The Future of LinkedIn Engagement 41:26 - Wrap up ~~~~ STAY CONNECTED ~~~~ Check out our website: https://www.parakeet.io Follow us on LinkedIn:   / parakeetio   Follow AJ:   / andrewkissh   Follow Dom:   / odoguardi   ~~~~ Dom’s BIO ~~~~ I’ve sat in your seat. I started as a seller, then led marketing at Trellus, where I built an inbound engine powered by employee-generated video that took us from 0 to $1M ARR. Now, I help B2B brands do the same by turning employees into creators and building video programs that drive awareness and pipeline. I also really like pasta, so hmu if you want some good recipes. ~~~~ AJ’s BIO ~~~~ AJ, the Head of Marketing at Parakeet, who treats strategy like art and execution like sport. AJ has more than a decade of experience in Marketing and brand building, specializing in startups and growing companies. Outside of work, he’s a husband, an ok golfer, a motorcyclist, and a taco enthusiast. DM him on LinkedIn to taco bout marketing. #coldemailing #GTM #Sales #Outbound #b2bsales #B2BMarketing #LeadGen #InTheNest #Parakeet