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Juliette Irons shares how she built momentum as an independent artist – using Meta ads to trigger Spotify’s algorithm, how she managed to get 7000 streams in a day, and the mindset required to keep pushing when nobody’s listening. She also shares how a sync placement turned into a check big enough to pay her rent for a year, plus wild creative production stories (how she went all the way to Iceland to shoot a music video with only a $5k budget). Finally, we talk about relentless pitching, and how tagging Machine Gun Kelly for months led to a public reply and even a brief FaceTime moment. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Follow on Instagram: / whats_the_key Follow on TikTok: / whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinb... Connect with Juliette Irons: / julietteirons 00:00 - Fast wins: streams, Iceland video, sync check, MGK moment 02:12 - Intro: hanging by a thread (in a good way) 02:35 - MGK obsession: the origin story 03:28 - Relentless tagging + the day MGK replied 05:23 - Dad goes to the meet & greet… FaceTime happens 07:33 - The bigger goal: Floor 13 label submission + vision board 10:55 - Spotify strategy: how her songs hit 100K+ streams 12:11 - Meta ads that actually worked (budget, timeline, reality check) 13:29 - The Discover Weekly “trigger” + 7,000 streams/day moment 14:46 - Targeting + creative that stops the scroll 16:13 - Why artists must budget for marketing 17:29 - Ghost town video shoot: permits, altitude, logistics 22:21 - Iceland video: Kickstarter + shooting solo (and still cinematic) 30:54 - Sync licensing: years of silence, then the rent-for-a-year check 34:41 - The long game: timing, scenes, and not quitting early 39:19 - 150 TikToks later: burnout, belief, and why we keep going 46:23 - Where to find Juliette + wrap