Supercharging Creator and Gaming Commerce with Shopify's Jess Williams — Gen C Podcast Ep.66 скачать в хорошем качестве

Supercharging Creator and Gaming Commerce with Shopify's Jess Williams — Gen C Podcast Ep.66

In this episode of the Gen C podcast, hosts Avery Akkineni of VaynerX and Sam Ewen from CoinDesk interview Jessica Williams, Shopify's Head of Brand. Jessica discusses Shopify's unique approach to brand building, partnerships with creators, and how Shopify's toolkit lets creators build brand through commerce. She shares insights into Shopify's involvement in the gaming industry, its vision of future commerce, and discusses brand partnership and company's commitment to equal investments in women's sports and e-sports. The conversation also touches on Super Bowl commercials, the future of AI and autonomous shopping and the emergence of creator-led brands. 00:00 Cold Open 00:26 Weekly News Rundown 00:42 Super Bowl Recap 04:09 Disney x Epic 05:52 Consensus 2024 - CODE GENC for Discount 06:40 Interview with Jess Williams, Shopify 17:14 Creator Toolkits 21:36 Brands Still Need To Figure Out Creator Strategy 24:52 Search & Commerce 27:19 Shopify x Gaming 29:45 Women's Sports On The Rise 32:02 In Game Commerce 35:22 Shopify x Blockchain 35:57 AI and Commerce 38:06 Recap and Final Thoughts 41:28 Outro Links mentioned from the podcast: Disney Tries Again To Get Game Business Right With Epic, Fortnite Deal: https://www.forbes.com/sites/dbloom/2... Coinbase’s bouncing QR code Super Bowl ad was so popular it crashed the app: https://www.theverge.com/2022/2/13/22... Jess on Twitter:   / jessfwilliams   Shopify Website: https://www.shopify.com/ #cryptocurrency #digitalfinance #finance #bitcoin #crypto #branding #brands #podcast #gaming #web3 Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk... CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter:   / coindesk   LinkedIn:   / coindesk   Instagram:   / coindesk   Facebook:   / coindesk   Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkv... Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8B...