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Marketing is a pretty big word. Most people get the general concept — you have to promote and market your services or products to drive more revenue, right? But there are a lot of moving pieces involved in “marketing” a business, including design. Marketing is also an extension of your brand, which means that there are a few things to take into account beyond “what’s trending” or what a coach says to do. We’re digging into how marketing influences design and how design influences marketing as part of our Intersection of Design series. In this series, we’ve been chatting with business experts about how branding affects different parts of your business, why the best ideas come from collaboration, and how teams can work together to elevate ideas. Today, we’re sharing a chat we had with Amber Housley, a marketing and retreat planning expert, to get all the juicy deets about why your marketing strategy is so crucial to your brand.