GrowthTales Episode #25: Healthybud’s Journey Through Risk, Resilience & Growth with Kyle Feigenbaum скачать в хорошем качестве

GrowthTales Episode #25: Healthybud’s Journey Through Risk, Resilience & Growth with Kyle Feigenbaum

In this episode of GrowthTales, Mike Pinkus sits down with Kyle Feigenbaum, co-founder and CEO of Healthybud, a fast-growing pet wellness brand redefining how we think about dog nutrition. Kyle shares his unconventional entrepreneurial journey, from building a profitable startup in university, to working in finance, to launching a mission-driven pet brand inspired by personal loss and lived health challenges. The conversation dives deep into the realities of building and scaling a DTC e-commerce brand: navigating product development, cash flow pressures, marketing strategy, customer obsession, and the emotional highs and lows that come with entrepreneurship. Kyle also opens up about the pivotal moments that nearly broke the business, and the mindset shifts that ultimately helped Healthybud survive and grow. This episode is an honest, tactical, and deeply human look at what it really takes to build a values-driven brand in a competitive market. Learn more about Healthybud : https://healthybud.co Timestamps 0:45 Introducing today’s guest: Kyle Feigenbaum of Healthybud 1:51 Kyle’s first entrepreneurial venture in university 2:45 Building a profitable business at 20 years old 3:32 Transitioning from finance to the pet industry 4:24 The moment that sparked Healthybud’s mission 5:44 Can nutrition extend and improve a dog’s life? 6:35 Kyle’s personal health journey and lessons from Crohn’s disease 8:23 Studying superfoods and launching Healthybud’s first product 9:16 Why gut health is foundational for both humans and dogs 10:00 From CFA to founder: applying finance skills to e-commerce 13:39 Marketing a great product in a crowded digital world 14:23 Understanding your customer at a deeper level 15:24 The surprising discovery of Healthybud’s core audience 16:56 Defining ICPs and meeting customers where they are 17:53 Why surveying customers changed everything 19:12 The “picky eater” insight that reshaped the brand promise 20:29 Turning customer service into a growth engine 27:08 The biggest challenges Healthybud faced while scaling 27:57 Raising capital and burning too fast 28:52 The moment Kyle personally covered payroll 29:42 Resetting the business to survive and break even 30:24 Why running out of money or giving up, ends businesses 31:22 Advice for early-stage entrepreneurs 32:12 Choosing partners wisely and staying focused 33:18 Final thoughts and closing remarks