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Join Winning by Design founder Jacco van der Kooij as he discusses the five rapid-growth stages and how they apply to a recurring revenue business. This presentation is the third installment of an eight-part series surrounding how scientific business models can benefit sales and marketing productivity. Jacco covers the five stages of rapid growth startups: 1) Prototype 2) Minimal Viable Product (MVP) 3) Product Market Fit (PMF) 4) Go-to-Market Fit (GTMF) 5) Scale-Up As you start to see what happens in each stage, you will hear from Jacco how this has implications for a wide range of activities: companies becoming overvalued, why sales leaders are often replaced 12-18 months after they are brought on board, why CEOs are sometimes promoted to the board, and more. ----- The GTMF stage begins after a company masters pricing and how to effectively sell a product while understanding the initial growth stages of a business. When businesses falter at this stage, that often occurs because they create departments or expansions before they are ready, resulting in a scale-up process with unwanted delays or unpredictable growth. For instance when creating a new product line, a different pricing structure, a new geographical region or an expanded market, it is vital to build upon the things that work for your business before rushing into an expansion. By using the power of models, businesses can avoid these potential pitfalls and focus on a more consistent growth pattern. By implementing these strategies, growth becomes more sustainable. To learn more about the GTM process and how to implement your personalized playbook for sales and marketing, visit our website. Timestamps: [0:00] Getting started [1:36] Framework of growth stages [6:16] Scaling failure instead of success [11:14] Introduction of GTM strategy [12:55] Conditions requiring a market strategy to reset [13:36] Factors leading to a potential GTM failure [16:51] Using the power of models to grow a business Subscribe to our YouTube Channel: http://bit.ly/Sub2WBD Learn more about Winning by Design: https://winningbydesign.com/ Connect with Winning by Design on LinkedIn: / winningbydesign