How to Lead Fundraising Teams Through Crisis | Non-Profit Leadership скачать в хорошем качестве

How to Lead Fundraising Teams Through Crisis | Non-Profit Leadership

In Part 1 of our recent Non-Profit Leadership Series, Jeff Schreifels sits down with Erika Albert, Senior Director of Major and Principal Gifts at ALSAC St. Jude Children's Research Hospital, to discuss how to lead fundraising teams through crisis without burning them out. What You'll Learn: ✅ How to protect your MGOs from crisis pressure while still meeting revenue goals ✅ Why you should coach toward solicitation VALUE, not volume ✅ The secret to 5+ year tenure on fundraising teams (vs. the industry average of 18 months) ✅ How to train your team on complex giving strategies (IRAs, DAFs, stock gifts) ✅ Why qualified portfolios of 100-150 donors outperform larger, unqualified portfolios ✅ How to use data to influence leadership decisions about fundraising strategy Key Moments: 00:00 Introduction and Webinar Overview 00:44 Managing Funding Pressure Without Burning Out Your Team 05:54 How to Address Fundraising Pressure as a Leader 10:39 Protecting MGOs from Unrealistic Goal Increases 15:25 The Secret to 5+ Year Fundraising Team Tenure 20:15 Training Strategies for Major Gift Officers 27:01 Sustainable Portfolio Sizes: 100-150 Qualified Donors 30:12 Using Data to Influence Leadership Decisions 34:37 How to Talk to Donors About Funding Concerns 40:26 Complex Giving Training: IRAs, DAFs & Stock Gifts 45:01 Educating Board Members on Major Gift Fundraising 52:16 Why IRA Giving Should Be Your #1 Growth Strategy Featured Expert: Erika Albert is Senior Director of Major and Principal Gifts at ALSAC St. Jude Children's Research Hospital, where her team maintains an average tenure of 5+ years (vs. the industry average of 18 months). As a childhood cancer survivor treated at St. Jude, Erica brings a unique perspective to fundraising leadership. Looking for more leadership support? 💬 Join the Veritus Community Hub (FREE): https://bit.ly/vgcommunityhub This is Part 1 in our leadership series, Nonprofit Leadership in a New Era of Fundraising, designed to help fundraising executives navigate today's challenging environment while building sustainable, high-performing teams.