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How do products exclusive to the LOHAS market gain widespread adoption at a lower price point? Ted Ning shows why Whole Foods was bought by Amazon after losing market share due to supply and demand. Early adopters pay the high price and as demand increases then the cost will decrease because the supply will increase. You see that with solar with renewable energy and with electric vehicles. With natural food, you see that more and more land will be allotted towards organic, driving prices down even further. Whole Foods' major pillar of what they stood upon was the fact that they were the providers of natural and organic foods, which they sold at a premium. Once conventional stores like Kroger began selling organic and natural food, this drove down prices and eventually led to Whole Foods being bought by Amazon. VISIT docuknowledge.media TO LEARN TO POSITION YOURSELF AS A SUBJECT MATTER WITH VIDEO https://www.docuknowledge.media SUBSCRIBE FOR MORE DOCUKNOWLEDGE VIDEOS / @docuknowledge8055 SUBSCRIBE TO OUR EMAIL LIST: http://eepurl.com/cVs6y5 Facebook ▶ / docuknowledge Instagram ▶ / docuknowledge LinkedIn ▶ / 22341869