EP 16: Greg Hoffman, Nike, Marketing with Emotion | TOP CMO Podcast скачать в хорошем качестве

EP 16: Greg Hoffman, Nike, Marketing with Emotion | TOP CMO Podcast

In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. They also encourage creativity as a team sport and the importance of not shutting down ideas and utilizing all members of the team. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding. 0:00 - Introduction to Greg 1:03 - Emotion by Design 3:56 - Intern to CMO 6:25 - Hero for the Story 9:45 - Greg's Lens 12:57 - Trend Setting 18:07 - What if you are not Nike? 21:50 - Vs Adidas 26:34 - Empathy 31:05 - Being Nike's CMO 34:48 - Taking Risks 46:10 - Influencer Marketing 53:00 - Just Do It 1:00:43 - Summary #marketing #nike #podcasts #fullepisode #emotionbydesign