Interact 2018 - Daniel Dalton, Member of the European Parliament скачать в хорошем качестве

Interact 2018 - Daniel Dalton, Member of the European Parliament

In the event of IAB Europe's annual conference Interact 2018, Townsend Feehan, CEO, IAB Europe interviewed Daniel Dalton, Member of European Parliament & ECR Shadow Rapporteur. --- The promise of the GDPR was that it would lay down tougher rules that gave consumers more transparency and control over how their personal data were processed, including for advertising, and those tougher rules would enable them to engage online confidently. Companies could continue to create new, innovative services, and advertising could continue to provide a revenue stream to European media. But on the eve of GDPR enforcement, the goalposts seem to be moving. Some regulators and civil society organisations consider that transparency & control are no longer enough – that consumers need to have choices made for them, lest they make the wrong ones. How do we preserve users’ freedom to decide how they want to consume media and other online services in an environment where daily revelations about misuse of people’s data by bad actors put increasing pressure on policymakers to lay down ever-more-onerous restrictions on the responsible players?