Alternative Retail Channels and Strategies with Mike Levinson скачать в хорошем качестве

Alternative Retail Channels and Strategies with Mike Levinson

In this episode of the Get Hoptimized Podcast, host Chris and CPG distribution expert Mike Levinson reveal alternative retail strategies for craft breweries. Mike's two decades of experience in the consumer packaged goods, foodservice, and retail sectors offer invaluable insights into how small brands can thrive by thinking differently about distribution. 0:00 - Intro 2:25 - Who is Mike Levinson 3:58 - What does CPG mean? 5:30 - Retail Distribution Network vs The Alternative Channel 7:15 - The 3 Categories to selling a CPG product 11:00 - The Pros and Cons in Serving the Alternative Channel 12:30 - The Alternative Channel Checklist 20:00 - Branding and Merch for Breweries and Taprooms 26:33 - Alternative Channel Distribution Strategies in Local Stores 30:10 - Working with a Distributor 32:20 - Force Distribution Explained 34:10 - The Role of Social Media in Marketing & Distribution Deals 36:00 - Food & other Brewery Derivatives 42:50 - Incentivizing Your Customers 44:00 - Snacks and Food for the Next Generation 46:00 - Small Brands vs Retail Giants 47:00 - Outro To Unlock new growth opportunities in Food Service and Alternative Channels, connect with Mike Levinson on LinkedIn for direct insights, or discover his full suite of solutions by heading to his website at www.fsotopus.com. For more information on Get Hoptimized Podcast, check out our website (www.gethoptimized.com) or follow us on social media (@gethoptimized)