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Welcome to Made in Asia, Lifestyle Asia’s new podcast series that aims to connect the cultural dots and communities across Southeast Asia through the power of our voices. In this episode of Made in Asia, we sit down with the ‘boyfriend’ William Seng — a multi-hyphenate Gen Z figure who’s redefining what it means to influence with heart. While many recognise William for his charismatic online persona, cooking content and cinematic transitions, this conversation reveals layers beyond the boy-next-door façade. Listeners will discover an introspective side of the 24-year-old, who quietly balances content creation with humanitarian work and a pursuit of meaning — not metrics. “This was never a part of my plan… I grew up in a place that didn’t have phones!” he confides as he recalls his formative teenage years in a Buddhist school in The States. But he is someone who believes in the values in his content and the weight that each of his actions carry. Though now a household name among Gen Z audiences, William’s beginnings were far from what we see today. He unveils: “There was a time when I really didn’t like the camera. I never had a good picture taken of me because I was always making ugly faces when the camera was on me.” And then came the chapter where he was simply trying to ‘impress a girl’ (now girlfriend). Since then, he has not stopped picking up the camera and making content in his own way. For William, he chooses to share moments that feel honest. Still, the influencer life isn’t always rosy. People assume it’s an easy job. But content creation can be exhausting. You’re constantly feeding an algorithm that doesn’t sleep. Asked if he still creates to chase trends, William pauses. “I used to. But now, I’m more intentional.” In fact, William has never openly celebrated his wins even when his platform hits one million followers. His proudest moment? “When someone DM’d me to say my videos helped them through a tough time. That’s when I realised — this goes beyond views.” As he turns 25 this year, William continues to be critical of himself. He is still his biggest critic. He is no longer someone who chases the next milestone but someone who learns that he doesn’t have to be everything for everyone. He remains humble, saying: “I don’t like attention because I was taught to not get attention. But as a content creator, I do it not for attention but more so, whether I can help these people who are watching me.” Hosted by Martin Teo, Editor-In-Chief of Lifestyle Asia KL & SG, Made in Asia headlines the theme 'Community' for the first pilot series. Stay tuned as we bring you fresh content bi-weekly featuring some of the brightest names in Malaysia and Singapore. Follow us on: Spotify: https://open.spotify.com/show/59Eo4fD... Instagram (MY): / lifestyleasiakl Instagram (SG): / lifestyleasiasg Website: www.LifestyleAsia.com