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Women are less good at finance. Women don't want to raise funds. Women aren't as good at pitching. Three myths. One common thread: they all locate the problem in the woman — not in the system that evaluates her. This video tackles the finance, funding, and pitching myths together, because they belong together. They form a compounding barrier: if you're assumed to be less financially capable, you're offered less support to develop those skills; if you're assumed not to want funding, you're asked different questions in the room; and if you're judged as a weaker pitcher, it's worth asking who wrote the rules about what a great pitch looks like, and whose style of delivery gets rewarded. The data is clear. When you look at who actually gets funded, what kinds of questions investors ask women versus men in pitch settings, and how financial performance of women-led businesses compares — the myth collapses. What we find instead is a system that has been calibrated around a narrow set of behaviours and then blamed women for not matching them. Notice the source of the data. Who needs training, really? This video is part 4 of a 6-part series from CamBAST on the myths that hold innovation ecosystems back. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📌 WATCH THE FULL SERIES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Video 1 - 7 myths about women entrepreneurs, and why they matter now - an overview - • 7 myths about women entrepeneurs, and why ... Video 2 → Do women entrepreneurs really have low confidence? - • Do women entrepreneurs really have low con... Video 3 → Are Women entrepreneurs really 'Too' Risk Averse - • Are women entrepreneurs really too risk av... Video 4 → Are women entrepreneurs really hopeless with money? - • Are women entrepreneurs really hopeless wi... Video 5 → Do Women really hold other Women back? - • Do Women really hold other Women back? Video 6 → Do Women entrepreneurs really not speak up or step up? - • Do Women entrepreneurs really not speak up... ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━- 🔗 ABOUT CamBAST ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━- CamBAST is a women-led University of Cambridge spin-out working to strengthen innovation ecosystems so they deliver meaningful environmental, economic, and social impact. We work at the intersection of research, policy, entrepreneurship, and investment. CamBAST is the trading name of Cambridge BAST Ltd 🌐 www.cambast.co.uk 📧 contact@cambast.co.uk ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ #WomenAndFinance #FundingGap #WomenInVC #PitchCoaching #GenderBias #WomenEntrepreneurs #CamBAST #FixTheSystem #VentureCapital #InvestorBias #GenderEquity #StartupFunding #Entrepreneurship #Inclusion #WomenInBusiness