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What does it actually take to build something properly in Britain? In this episode, Matt sits down with Jacob Lockwood — founder of Lockwood Smocks — to talk about British manufacturing, resilience, and the reality of building a product business from the ground up. Jacob isn’t interested in shortcuts. He’s building in the UK. He’s backing quality. And he’s doing it in a market where going overseas would be easier and cheaper. They get into: • Why he chose British manufacturing (despite the cost) • What customers really value — and what they say they value • The pressure of building a physical product brand • Why conviction matters when the numbers don’t look great • The difference between branding and actually believing in what you’re doing This isn’t a polished “overnight success” story. It’s about graft. Risk. Setbacks. And backing your principles when it would be easier not to. Takeaways: 🇬🇧 Why “Made in Britain” still carries weight — if you do it properly 📦 The hidden realities of running a product-based business 🔥 Why belief in your mission has to outlast early struggles 📈 What scaling really exposes in founders and teams 🧠 The mindset required to keep going when others doubt you If you care about building something real — not just something trendy — this one’s worth your time. Follow Matt: 📸 Instagram - / mrmattholland 👨💻 LinkedIn - / mrmattholland 📱 TikTok - / mrmattholland ❌ X - https://x.com/mrmattholland1 Follow Charlie: 📸 Instagram - / theworkwearexpert 👨💻 LinkedIn - / charlie-smith-1a55295b Follow Jacob: 📸 Instagram - https://www.instagram.com/jacobalockw... Follow Lockwood Premium British Smocks: 📸 Instagram - https://www.instagram.com/lockwood_sm...