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What is Growth Marketing? How to become a Growth Marketer

To explain what is required from a growth marketer, we need to start with what growth marketing isn’t. Then go through the exciting concepts and mindset that need to be adopted to become a growth marketer. In this video, Growth Marketing Trainer Alain tells you what a Growth Marketer is not and then what a Growth Marketer is so that you can begin to adopt this role’s innovative way of thinking in your work. And unlock growth like a growth marketer. Plus, there will be plenty of tips and tools to take away and use as always. LIST OF RESOURCES ____________________________________________ Resources mentioned in the Video: https://hubs.la/H0YR1rM0 ____________________________________________ WHAT A GROWTH MARKETER IS NOT 1) Just Social Media Marketing It is essential for a growth marketer to have some sort of knowledge in different fields of online marketing, including social media marketing! But that is not all it is about. 2) Trying Stuff Out To become a growth marketer, you need to rely on a structured way of thinking and executing. 3) A Magic Wand Some of us might have a certain image of a growth hacker, you know that person who will find that quick and smart perfect solution to the problem in no time? Well, we can safely tell you that this is not the case. WHAT A GROWTH MARKETER IS 1) Growth Marketers are T-Shaped Simply put, one of the requirements to become a growth marketer is to be an expert in one or two fields But it would also be very “nice to have” a decent knowledge of how every other field works. And if you draw that out, it looks like a T. Hence the T-shape name. 2) Growth Marketers Are Always Up-To-Date: With all the things that are going on in the digital age nowadays, it can become a challenging task to stay in the know. Yet, by knowing what’s going on in the digital world, you’ll know the important skills that you’re going to need to improve. 3) Growth Marketers Are Experienced We are definitely not saying that you need 5-10, or 20 years of work experience to become a growth marketer. If you ask us what “Experience” is, we’ll tell you that it’s executing something (usually a project) and then learning from it, so you can execute better next time. Popular Concepts Used by Growth Marketers: 1) Experimenting: Experiments are a vital part of growth in almost every area of life. They keep us honest, help us learn faster, and push us to improve our abilities. 2) Personas / The Pirate Funnel / JTBD / GROWS No matter how experienced we get in Growth Marketing, the fundamentals are something that we’ll always refer back to. 3) Stakeholder Alignment Every member in the growth team has their own tasks to do for sure, but it’s really important that the whole team and company are aligned. The Growth Marketer Mindset: 1) It’s all about Data. 2) Test Fast 🚀 Fix Later! 3) Embrace the Fails (Always be Learning) That’s it! We hope this video will give you a clearer view on what is expected from a growth marketer. If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same! ------------------------------------------------------- Are you ready to learn the most in-demand digital skills for you or your team? We’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game. Try it for free: https://grow.ac/free-demo What can you expect? Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation Choose from 75+ on-demand modules in our extensive and refreshed library Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field Get access to 100+ downloadable resources, including frameworks and templates Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers. Customised learning journey Blind of live sessions with on-demand-modules Tailor solution relevant to your expertise for an effective learning experience Direct support form our team of experts Receive a detailed impact-focused report showcasing personal development Find more information about team plans here: https://grow.ac/teams As an individual, bring your career to the next level Connect with industry experts and get personalised guidance anytime Personal coaching to accelerate your career Find a new or better job through our job board Attend exclusive community events to network with like-minded people Find more information here: https://grow.ac/membership-courses #growthtribe #growthmarketing #growthmindset #marketingmastery #unlockinggrowth #digitalmarketing #learning #learningjourney