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I have been thinking about growth investing and how to value growth for a long time. I had a wonderful experience being a co-author with Geoffrey Moore and Tom Kippola of The Gorilla Game, first published in 1998, a book that focused on growth stock investing in technology. When most people think of growth companies or growth investing they generally mean annual growth rates in excess of 10% and usually mean annual growth of more than 15%. I refer to these high growth rates as hypergrowth. In this video, I introduce and define hypergrowth. As I show, the key for a company obtaining high growth is to move from early adopters to mainstream customers in a large and fast growing industry, which Geoff explains in his excellent book Crossing the Chasm (which every investor should read). I explain the primary rules for investing in hypergrowth in the next video. #pauljohnson, #valueofgrowth, #valueinvesting, #growthinvesting, #columbiabusinessschool, #fordhamuniversity, #gabellischoolofbusiness, #valuation, #competition, #excessreturns, #ROIC