Expert Focus: Simon Gatenby on Marketing Technology in iGaming скачать в хорошем качестве

Expert Focus: Simon Gatenby on Marketing Technology in iGaming

Expert Focus is a special edition of Connected with Pragmatic Solutions, produced by NEXT.io, spotlighting top independent voices shaping the future of iGaming. In this episode, Simon Gatenby, a leading Marketing Technology Expert, joins the conversation to break down the realities of building smarter, faster, and more strategic marketing stacks in iGaming — without getting buried in tools, buzzwords, or disconnected teams. ⏰ Timestamps: 00:00 - Introduction 01:25 - Simon’s background and independent role in iGaming 04:08 - How iGaming’s marketing stack has evolved (or hasn’t) 07:14 - Where most operators are stuck today 10:40 - Why MarTech investments often underdeliver 13:22 - The most common gap: no real lifecycle strategy 17:46 - Data, automation, and creativity: finding the right balance 22:10 - What “first-party data readiness” really means 26:31 - Examples of practical segmentation and performance uplift 29:42 - What AI can and can’t do for iGaming marketers 34:16 - How to bridge the strategy–execution gap 37:30 - Breaking silos between teams (and why it matters) 41:15 - Which KPIs matter most in lifecycle marketing 45:06 - How to keep tech usable, not overwhelming 49:22 - Advice for CMOs trying to evolve their stack 52:33 - Where to start: audit, align, simplify 56:07 - What’s next in MarTech for iGaming 58:38 - Final thoughts and takeaways 🎙️ Hosted by Ashley Lang, CEO of Pragmatic Solutions 💡 Insights from the independent experts redefining iGaming strategy Subscribe now and stay connected with the ideas shaping the future of iGaming. 👉 Pragmatic Solutions: https://pragmatic.solutions/