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Flipkart operates mainly on a B2C online marketplace model that connects millions of third-party sellers with buyers across India. Sellers list products on Flipkart’s platform, and the company earns commission fees on each sale, typically a percentage of the product price. Flipkart also provides logistics and fulfillment services through its own arm, Ekart, charging for storage, packaging, shipping, and returns. In addition to commissions and logistics fees, Flipkart generates revenue from in-app advertising, where brands pay for promoted listings and banners, and through value-added services such as financial offerings (EMI, pay-later options) and its Flipkart Plus loyalty program. Originally a direct retailer, Flipkart now blends direct product sales with marketplace operations to improve choice, pricing, and delivery speed. Its tech-driven platform supports a vast product catalog and enables features like secure payments, easy returns, and rapid delivery — all aimed at enhancing customer convenience and seller reach. #designthinking #snsdesignthinkers #snsinstitutions