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The world's best poker players win millions by folding ~80% of the time. The same counterintuitive rule dominates real-life negotiations: you win most by not playing weak hands. In this video, I break down why rushing into negotiations unprepared is like gambling with a terrible poker hand—and how a killer BATNA (Best Alternative to a Negotiated Agreement) is your pocket aces. You'll learn: 1. Why a strong BATNA beats fancy tactics every time backed by MBA classroom research 2. A real story of buying a used car: how endless haggling got me an OK deal... while my "lazy" friend crushed it by preparing instead 3. Four practical tactics to build an unbeatable BATNA before salary negotiations, job offers, or big purchases 4. When to politely walk away—and how that often makes the other side come back with a better offer Stop gambling in negotiations. Fold bad hands, stack your BATNA, and play to win. If you've ever lost a negotiation or won big by walking away, drop your story in the comments—I read them all! Timestamps: 0:00 Poker players win by folding 0:48 BATNA = your poker hand in negotiations 2:33 – My used car negotiation fail that taught me a lot 4:36 – Research shows strong BATNA is better than great tactics 5:47 – 4 tactics to build BATNA power (salary examples) 8:21 – Know when to fold and walk away 👍 Like if this mindset shift hit home 🔔 Subscribe for more negotiation & business strategy breakdowns 🗣️ Share with someone who needs better deals! #psychology #leadership #negotiation #behavioralscience #businessadvice #negotiationstrategies #communicationskills