"Business Model Disruption and the Disruptor’s Gambit" FNEGE Médias скачать в хорошем качестве

"Business Model Disruption and the Disruptor’s Gambit" FNEGE Médias

An interview of SNIHUR Yuliya, Associated Professor at Toulouse Business School. FNEGE Médias is a collaborative platform of labeled videos on research and management education. Visit their website : https://fnege-medias.fr/ Based on a longitudinal case study, this paper presents an ecosystem-level process model of the interlocking key activities of the business model disruptor, other ecosystem participants (customers, partners, media, analysts), and the incumbent. Together these constitute a strategic process of ecosystem evolution from incumbent-centered to disruptor-centered. We identify the phenomenon of a “disruptor’s gambit,” where the disruptor reveals its intentions early on through effective framing, followed by rapid adaptation of its business model to satisfy ecosystem needs. These processes generate a virtuous framing-adaptation cycle, where feed-forward and feedback enable rapid response to customers and partners, while engaging them as force multipliers during new ecosystem creation. Our findings suggest that framing constitutes a dynamic strategic process enabling disruptors to reduce uncertainty, dislodge powerful incumbents, and shape new ecosystems through business model innovation. Follow Toulouse Business School on social networks : Facebook ►   / toulousebusinessschool   Twitter ►   / toulousebs   Instagram ►   / toulousebs   Linkedin ►   / toulouse-business-school   Website ► https://tbs-education.fr