Why You Need A Platform with Jessica Sorentino скачать в хорошем качестве

Why You Need A Platform with Jessica Sorentino

In this episode, I chat with Jessica Sorentino about her journey in the publishing industry, discussing her transition from working at major publishing houses to becoming a branding strategist for authors. She discusses the importance of storytelling in branding and marketing, differentiating between marketing and publicity, and the author's role in building their own community. Jessica also explores the metaphor of an author brand as a library, highlighting the need for intentionality in how authors present themselves and engage with their audience. She makes a strong case for building a strong platform as early as possible. Bookmarks: 00:00 Introduction to Jessica Sorrentino 00:59 Jessica's Journey in Publishing 03:48 The Importance of Networking and Branding 05:53 The Rebranding Experience 11:06 Understanding Marketing vs. Publicity 17:48 The Author's Role in Marketing 20:20 The Positive Side of Author Engagement 23:06 The Thread of Storytelling in Branding 24:48 The Art of Storytelling 27:13 Author Branding as a Library 35:14 The Interplay of Branding and Marketing 35:43 Fast Round Insights 40:11 Life-Changing Books and Intentional Living Stay Connected With Me: -Substack: https://substack.com/@jasonarehart -The Write Thing: https://jasonarehart.substack.com -Instagram: @jason.arehart -Website: www.jasonarehart.com -Email: thewritethingpod@gmail.com Jessica Sorentino: -Website: https://www.jessicasorentino.com -Substack: https://jessicasorentino.substack.com CREDITS: The Write Thing is produced and edited by Jason Arehart