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May 15, 1940. It’s opening day. San Bernardino, CA is a city on the rise, and to meet this new demand for cheap, good food, two brothers have created a restaurant: McDonald’s Famous Barbecue. #history Chapters: 00:00 Opens in San Bernardino 02:18 Before Fast Food Existed 03:44 The McDonald Brothers’ Early Struggles 06:55 McDonald’s Famous Barbecue Takes Off 08:26 Efficiency Problems and a Big Decision 10:50 Shutting Down to Start Over 12:58 Building the Speedy System 15:16 The Future of Fast Food Arrives 17:33 Copycats and Industry Disruption 20:45 Ray Kroc Enters the Story 25:46 Who Really Founded McDonald’s You can order a PB&J sandwich, barbecued pork, baked beans, and yes, a hamburger. It’s a work in progress, but Dick and Mac McDonald never stop innovating. How did the McDonald brothers engineer a system that would be replicated in thousands of locations across the globe? And why don't they get the credit they deserve? Special thanks to Adam Chandler, journalist and author of Drive-Thru Dreams: A Journey Through the Heart of America's Fast-Food Kingdom; and Marcia Chatelain, professor of Africana Studies at the University of Pennsylvania and author of Franchise: The Golden Arches in Black America. Here are two other great books we used in putting this episode together: Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Away by Lisa Napoli; and McDonald’s: Behind the Arches by John F. Love. Credits: Ben Dickstein | EP/Sound Designer Sally Helm | Host Eli Lehrer | Executive Producer Liv Fidler | Executive Producer Get in touch: historythisweekpodcast@history.com To stay updated: http://historythisweekpodcast.com Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2YFm0ez... Audacy: https://www.audacy.com/podcast/histor... Don't miss a video! Subscribe NOW: / @history ABOUT THE HISTORY CHANNEL: The HISTORY® Channel, a division of A+E Global Media, is the premier destination for historical storytelling. From best-in-class documentary events, to a signature slate of industry leading nonfiction series and premium fact-based scripted programming, The HISTORY® Channel serves as the most trustworthy source of informational entertainment in media. FOLLOW HISTORY CHANNEL: Watch Full Episodes: https://www.history.com/videos Sign Up For History Emails: https://www.history.com/emails/sign-up Browse Topical Videos: https://www.history.com/topics Facebook: / history Instagram: / history TikTok: / history X: / history YouTube: / @history Copyright Notice: This video and my YouTube channel contain dialog, music, and images that are property of The HISTORY® Channel. You are authorized to share the video link and channel, and embed this video in your website or others as long as a link back to our YouTube Channel is provided. © 2025 The HISTORY® Channel McDonald’s Before McDonald’s | HISTORY This Week | Full Podcast / @history