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Are you relying on ACOS (Advertising Cost of Sales) to measure the success of your Amazon Ads? 📊 It’s time to rethink that approach. In this video, Amazon Ads expert and CEO of Best Page Forward, Bryan Cohen, breaks down why ACOS might not be as reliable as you think for authors, especially if you're selling eBooks or utilizing Kindle Unlimited (KU). Full Interview➡️ • Unlock Amazon Ads Secrets for Indie Author... 🔑 Key Points Covered: What ACOS is and how it’s calculated. Why ACOS is often inflated for paperback books. The hidden metrics that ACOS doesn’t track, like KU borrows and delayed sales. Common misconceptions about tracking stats and automation tools for Amazon Ads. 🚨 Spoiler Alert: ACOS isn’t the end-all-be-all metric. Learn what really matters when it comes to tracking the effectiveness of your ads and how to optimize for long-term success. 📢 Learn More: Learn more about Bryan and Best Page Forward: https://learn.bestpageforward.net/ Market your books on CraveBooks: https://cravebooks.com/ 📢 Don't Miss Out! Hit LIKE 👍 if this video resonates with you, and don’t forget to SUBSCRIBE for more actionable tips on Amazon Ads, book marketing, and author success strategies! Want more content like this? Drop your questions or thoughts in the comments—we love hearing from you! #amazonads #authorlife #ebooksales #selfpublishingtips #bookmarketing #bryancohen #bestpageforward #cravebooks