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Mercedes-Benz is facing a moment of reckoning with its EV plans, and the upcoming GLC electric crossover might be the first to hint at a strategic shift. Our photographers spotted a new prototype testing on public roads sporting a different front end than previous test vehicles. This is unusual so late into the development cycle, but the German carmaker feels the heat after its electrification strategy backfired, turning the EQ brand into a dud. Mercedes-Benz was among the first German carmakers to become aware of the need to develop electric vehicles. Its first modern EV was launched in 2010 as the electric variant of the Vito panel van, with the electric B-Class following in 2012. The latter used a Tesla-supplied battery, but it was not very successful, forcing Mercedes-Benz to discontinue it due to low demand. The Germans launched the EQ brand in 2016 at the Paris Motor Show, with plans to flood the market with electric models in every market segment. The first to launch was the EQC, an electric variant of the gas-powered GLC, based loosely on the design of the Generation EQ concept that introduced the EQ brand in 2016. Although the EQC was slated to launch in the US, it never crossed the Atlantic, as Mercedes-Benz admitted it would be unsuccessful. Follow more #autoevolution updates via our official channels: • Homepage: https://www.autoevolution.com/ • Instagram: / theautoevolution • Facebook: / autoevolution