Episode #74 - Hiring, Budget, and Build Out Strategies for New Medspas with Tracie Duke скачать в хорошем качестве

Episode #74 - Hiring, Budget, and Build Out Strategies for New Medspas with Tracie Duke

In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They walk through how to think about staffing models for 3- and 5-person clinics, when to hire (and train) your team before opening, and how to protect payroll while still delivering a five-star client experience. The conversation also dives into site selection strategy, buildout budgeting, equipment must-haves, and room design details that directly impact efficiency, culture, and long-term profitability across multiple locations. Talking Points • Translating retail cosmetics experience into medspa operations, sales, and customer service. • Staffing models for 3‑ and 5‑person clinics, including the role of a working manager. • The “for every two 80%-booked providers, you need one support staff” staffing rule. • Why you should hire and train at least 90 days before opening a new location. • Using your main clinic to transfer culture and ensure a consistent client experience across all locations. • How to choose a location: growth areas, cost per square foot, privacy, and B2B neighbors. • Where to spend vs. save in the build‑out (lobby and front desk, treatment beds, simpler treatment rooms). • Non‑negotiable equipment to open with: core laser platform, HydraFacial, medical microderm + LED, and VISIA imaging. • Budget tips: spreadsheets, tracking invoices, saving on furniture and finishes so you can invest in equipment. • Designing lobby, consult, numbing, and treatment rooms for flow, storage, comfort, and long‑term efficiency. Download episode resource here [https://hubs.ly/Q043hNfg0] Our Sponsors Episode Sponsors: Omni Bioceuticals [https://omnibioinnovations.com/]