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🔥 Welcome to Making Sparks, the podcast where we ignite your passion for metal fabrication and fuel your business success! 🔥 In this episode, hosts Matthew and Casey sit down with executive coach Brent Rasche to unpack what strategic planning really looks like inside a growing manufacturing business. From shiny object syndrome to identifying the “critical few,” this conversation dives deep into why planning isn’t a one-time offsite event — it’s a discipline that must be exercised consistently. They discuss how to build a leadership rhythm that sticks, why transparency drives alignment, and how to pivot when necessary without abandoning your long-term vision. If you’ve ever struggled with focus, consistency, or getting your team aligned around what truly matters, this episode will challenge and sharpen your leadership approach. In this episode, you’ll learn: Why strategic planning is a muscle — not an event How to identify and protect your “critical few” priorities The difference between discipline and motivation in business execution When and how to adjust your plan without becoming reactive Why scorecards and cadence create clarity across your organization How transparency strengthens leadership and team trust Why building a balanced leadership team prevents blind spots Timestamps: 00:00:19 – Welcome to Making Sparks and introduction of Brent Rasche 00:03:39 – Lessons from automotive manufacturing and business cadence 00:06:29 – Why strategic planning matters (even for opportunistic companies) 00:12:04 – Planning as a muscle, not just an event 00:17:10 – Transparency, alignment, and connecting roles to the bigger picture 00:22:26 – Adjusting the plan without losing the vision 00:34:43 – Simplifying priorities and focusing on the critical few 00:46:55 – Discipline vs. motivation and the compound effect in leadership Resources: Connect with Brent Rasche: https://www.focalpointcoaching.com Follow Brent Rasche on LinkedIn / brent-rasche-focalpoint Lights Out Podcast by Making Chips: https://makingchips.com/show/lights-out/ Buy the Numbers Podcast by Making Chips: https://makingchips.com/show/buy-the-... If you’re not making strategic plans, you’re not making money. Let’s keep building better businesses — and let’s make sparks fly. 🔥