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Talk by David Yasli, Chief Product Owner eCom at REWE digital and Manuel Bader, Strategy Lead App – Senior UX Designer at REWE digital. This talk focuses on the interplay between product and business strategy with an optimal customer journey to achieve the KPIs of the business model. David and Manuel will share their experiences on how products, including UX, can best align and shape the business model for the future. What processes help? How can collaboration between departments and lines in a complex organisation succeed? What tools and methods are effective? And what kind of culture is ultimately necessary to not only plan goals but also to pursue and achieve them in the long term? _ _ _ _ _ _ _ _ Join us at Digitale Leute Summit 2025 in Cologne. https://www.digitale-leute.de/summit/25/ Follow us on LinkedIn: / digi. . Follow us on Instagram: / digitaleleute