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In this podcast episode, Rajesh Nath, the Managing Director of VDMA India and recipient of Germany’s highest civilian honor, the "Cross of the Order of Merit", provides deep insights into the evolving landscape of business between India and the European Union. With nearly three decades of experience acting as a "bridge-head" between German and Indian industries, Rajesh explores the strategic opportunities and operational nuances of doing business in key European markets including Germany, Switzerland, France, and Spain. Key Highlights of the Episode Focus on Germany: Understanding why German machinery exports to India have increased six-fold and how German companies are increasingly viewing India as a preferred destination for manufacturing and technology. Expansion into Switzerland, France, and Spain: Navigating specific regional interests, from machinery and chemicals to the existing EFTA agreement that already provides a framework for trade with Switzerland. Sector-Specific Opportunities: Deep dives into high-growth sectors such as green hydrogen, semiconductors, and industrial automation. Navigating Culture & Regulations: Practical advice on overcoming bureaucratic complexities and aligning with European standards for machine safety and productivity. About the Guest: Rajesh Nath Rajesh Nath has led VDMA India (the German Engineering Federation) for last 26 years, representing over 600 members. Under his leadership, VDMA India has become a vital link for German machinery manufacturers looking to enter or expand in the Indian market.