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Marketing Macro Environment : The Cultural Environment : The cultural environment consists of preferences and behaviors. The environment shows trends toward new technology-enabled communication, a lessening trust of institutions, increasing patriotism, greater appreciation for nature, a changing spiritualism, and the search for more meaningful and enduring values. --- RESOURCES -- ► Business Dictionary & Business Plan: https://payhip.com/KeepUpUniversal Buy me a Coffee to Support my Next Video https://www.buymeacoffee.com/keepupedu Marketing Macro Environment : The Cultural Environment: Video Essentials ● The cultural environment consists of institutions and other forces that affect a society’s basic values, perceptions, preferences and behaviors. ● Through advertising and creating culture, marketers can change secondary values but they can never change core values. ● Most of the times, people grow up in a particular society and it shapes their beliefs and values. Therefore, marketers look at the following characteristics that can affect decision making. Mentioned Videos: The Demographic environment: • Marketing Macro Environment : The Demograp... The Economic Environment: • Marketing Macro Environment : The Economic... The Natural Environment: • Marketing Macro Environment : The Natural ... The technological environment: • Marketing Macro Environment : The Technolo... The political environment: • Marketing Macro Environment : The Politica... The Macro Environment: • The Marketing Macro Environment - The Mark... The Micro Environment: • The Marketing Micro Environment - The Mark... Analyzing Marketing Environment: • Analyzing Marketing Environment - Principl... More Marketing Videos: • Marketing Fundamentals – Complete Guide (P... More Corporate Communication Videos: • Corporate Communication - By Joep Cornelissen -- SUBSCRIBE -- https://www.youtube.com/@KeepUpEducat... Free Course on Principles of Marketing [English] Reference Book: Principles of Marketing by Kotler and Armstrong, 16th Global Edition ( This is about: marketing the cultural environment, the cultural environment explained, the marketing macro environment ) #principlesofmarketing #philipkotler #marketing #marketingenvironment #macroenvironment #culturalenvironment