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To be informed of all PRI0R1TY INTELLIGENCE GROUP PLC's upcoming presentations, register at InvestorMeetCompany: https://www.investormeetcompany.com/p... 0:00 Introduction 6:26 The Market Opportunity 14:28 Growth Drivers 24:02 Fan-Sonar 28:06 Growing Client Base in Scalable Sectors 30:43 Case Study 47:30 Q&A PRI0R1TY INTELLIGENCE GROUP PLC (PR1:AIM) provided an investor update outlining its strategy to scale an AI-led, data-first SaaS and consultancy platform for UK SMEs, focused on modernising data capture, enrichment and activation to drive measurable ROI. The group operates through three specialist subsidiaries—Halfspace (sports), Priority AI (SME operations) and Metric (music, entertainment and lifestyle)—deploying proprietary products including Advisor (secure, compliant AI model deployment and data acquisition), FanSonar (AI-driven social listening across large-scale sources to surface intent and audience insights), Vox (multilingual voice automation to convert missed inbound and outbound calls into revenue) and Compass (digital ID capture and third-party enrichment for deeper audience profiling, segmentation and marketing activation). Management highlighted a differentiated model combining affordable, scalable monthly recurring revenue with higher-value enterprise consultancy, embedding data into client workflows across CRM, paid media, analytics and partnership monetisation to create a defensible data moat and strong customer retention. Commercial traction continues to build, with over 100 paying business customers and a target of 500 by the end of FY26, while contracted revenue secured in Q1 exceeded total FY25 contracted revenue. The group expects SaaS subscription revenues to overtake consultancy over time as platform adoption scales. A detailed horse racing case study demonstrated multi-stakeholder scalability across 58 UK racecourses, with approximately 8 million managed transaction records, 12 million captured digital IDs and margins of c.60–70%. Looking ahead, PRI0R1TY INTELLIGENC GROUP PLC outlined growth priorities including product expansion, increased marketing investment, sector diversification, partnerships and selective M&A, positioning the business for sustained recurring revenue growth and long-term shareholder value creation.