Marketing Mastery: Promoting Your Australian Business Safely and Effectively | LegalVision скачать в хорошем качестве

Marketing Mastery: Promoting Your Australian Business Safely and Effectively | LegalVision

Subscribe to LegalVision's YouTube channel:    / @legalvisionlaw   Sign up for our business newsletter to receive updates on our upcoming webinars and legal news: https://lglv.sn/newsletter-signup When promoting your business to increase brand awareness and drive sales, it is crucial to ensure that you comply with the law. Otherwise, you risk misleading claims, unlawful influencer promotions, and copyright infringement, leading to fines and reputational damage. With increasing regulatory scrutiny, you must understand your obligations and ensure your advertising and promotions comply with the law. To help you navigate these risks, Stephen Drysdale (Practice Leader) and Jordan Bramis (Lawyer) explain: how to avoid misleading or deceptive advertising practices; the lawful use of influencers, including key tax traps; correctly using third-party content without infringement; running compliant trade promotions and giveaways; and industry-specific advertising obligations. About Stephen Drysdale Stephen is a Practice Leader in LegalVision’s Corporate and Commercial team. He works closely with startups, SMEs and enterprise clients to provide commercially pragmatic advice and also assists them in complying with regulations that apply to their businesses. He is qualified and has a practising certificate in New Zealand as well as Australia. About Jordan Bramis Jordan is a Lawyer in LegalVision’s Corporate and Commercial team. Jordan has worked in various legal and media roles in Australia and abroad. Through these experiences, Jordan developed a strong commercial awareness and diligence. This allows him to deliver effective and efficient legal services and assistance. Visit legalvision.com.au or call 1300 544 755 to contact our team. 00:00 Intro 02:22 Misleading and Deceptive Conduct in Advertisting 18:12 Influencer Advertising 25:08 Influencers - Tax Considerations 26:29 Unauthorised Use of Content or Celebrity Endorsements 29:55 Regulated Industries 32:54 Trade Promotions and Giveaways 37:00 Q&A ***** STAY CONNECTED WITH US ***** To access more legal information videos to help you run your business, subscribe to our channel:    / @legalvisionlaw   AU WEBSITE ➡ https://legalvision.com.au NZ WEBSITE ➡ https://legalvision.co.nz UK WEBSITE ➡ https://legalvision.co.uk TWITTER ➡   / legalvision_law   FACEBOOK ➡   / legalvision   LINKEDIN ➡   / legalvision-group   INSTAGRAM ➡   / legalvision_law   TIKTOK ➡   / legalvision.law   Request a consultation by visiting our website or emailing us at [email protected] The information provided in this video is for general informational purposes only and does not constitute legal advice. While we aim to provide accurate and up-to-date content, laws and regulations may vary, and the information may not apply to your specific circumstances. We encourage you to contact us for a free consultation so we can provide advice specific to your circumstances.