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Giorgio Beverly Hills made Rodeo Drive a fashion destination, and gave the world an unforgettable perfume. An all-star cast – Robert Hayman, the son of Giorgio founder Fred Hayman, known as “The Godfather of Rodeo Drive”; Dame Zandra Rhodes; author Rose Apodaca; and Decades owner Cameron Silver – tells the story of the “quirky” boutique’s creation, its star-studded heyday and how Giorgio innovated much that is central to high fashion and retailing today. Stephen Jones OBE, and perfumers Roja Dove and David Horner explain how the Giorgio Beverly Hills perfume became a blockbuster. And host Bronwyn Cosgrave asks, what comes next for the luxury thoroughfare? Podcast Credits Host, Bronwyn Cosgrave. Editors, Frances Anderton and Avishay Artsy. Theme music by Brian Banks. Production Coordinators Livia Mandoul, Mirabelle Alan, and Guthrie McCarty-Vachon. Executive Producer, Lyn Winter. Rodeo Drive - The Podcast is presented by the Rodeo Drive Committee with the support of the City of Beverly Hills. Rodeo Drive Committee Founded in 1972, Rodeo Drive, Inc., also known as The Rodeo Drive Committee is a 501 C (6) non-profit organization, that provides a forum where its members—consisting of retailers, hoteliers, and landowners—can engage, share a dialogue, and help shape the present and future of the iconic, world-famous shopping destination. For further information about Rodeo Drive -The Podcast, please contact: Lyn Winter, Inc., 213 446 0788, rodeodrive@lynwinter.com