Amazon Data & The "Creepy" Reality of Modern Car Buying: Kelly Ann Sparks-Berger | NADA 2026 скачать в хорошем качестве

Amazon Data & The "Creepy" Reality of Modern Car Buying: Kelly Ann Sparks-Berger | NADA 2026

In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive world. Recorded live from NADA 2026, Kelly Ann explains how Amazon's behavioral data is a game-changer for dealers, allowing them to move away from "blanketed" marketing toward a highly targeted, "sniped" strategy that actually reflects how buyers shop online today. They discuss the "creepy but effective" nature of targeted ads, why relying on old social platforms like Facebook Marketplace is a mistake, and how clean data through partnerships like Authenticom is the secret sauce for proving ROI. If you're tired of "vanity metrics" and want to understand how to actually convert digital leads into sold cars, this is a must-watch. 🎙️🎧 Listen to I'm A Car Chick Podcast while you're on-the-go! Available wherever you listen to your favorite podcasts. New episodes drop every week. Find all the ways to listen here: https://www.imacarchick.com 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Spotify: https://open.spotify.com/show/6EmeYip... 🎙 Apply to be on the show: https://www.imacarchick.com/guests/in... 📺 Catch full episodes of I'm A Car Chick here on YouTube    / @imacarchick   📺 Catch shorts of I'm A Car Chick here on YouTube    / @imacarchick   🔔 Subscribe to the channel here:    / @imacarchick   🎙️ Shasta Haddock Facebook:   / shasta.haddock.10   LinkedIn:   / bdcshasta   📶 Connect with us here: 🌳🔗 https://linktr.ee/imacarchick 📞 417-540-5955 #NADA2026 #ImACarChick #AutomotiveIndustry #CarDealers #AmazonData #DealerEProcess #AutoTrends