EP118: 7 lessons from leading global events at Starbucks - Ashley Erickson скачать в хорошем качестве

EP118: 7 lessons from leading global events at Starbucks - Ashley Erickson

In this episode we sit down with Ashley Erickson, Head of Global Events and Brand & Experiential Strategy, to explore what it takes to lead large-scale events for one of the world’s most recognizable brands. In this conversation, we cover: • The realities of leading global event programs for major brands • How experiential strategy shapes brand perception • Lessons learned from managing large-scale corporate events • The connection between corporate travel and event success • Leadership insights from years in the events industry • How the events landscape is evolving globally Whether you're an event professional, marketer, or someone interested in how major brands create meaningful experiences, this episode offers valuable perspectives from a leader in the industry. #EventPlanning #ExperientialMarketing #CorporateEvents #EventLeadership #Podcast