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In this video, Scott Abel and Patrick Bosek discuss building a business case for adopting a component content management system for technical documentation. They delve into strategies for communicating the return on investment to stakeholders, emphasizing the importance of metrics and aligning with business objectives. The conversation also touches on the benefits of structured content and the role of AI in enhancing documentation efficiency.Building a business case for adopting a component content management system (CCMS) is crucial for technical documentation teams to improve efficiency, productivity, and customer satisfaction.Understanding and communicating the return on investment (ROI) of documentation tools in business terms such as efficiency, savings, and risk reduction is essential for gaining stakeholder support. Creating a visual representation of current documentation processes compared to the potential improvements with a CCMS can help stakeholders understand the value and benefits. 0:00:00 - Exploring the Evolution of Technical Communication and Content Strategy 0:09:05 - Bridging the Gap: Communicating ROI in Technical Documentation 0:11:17 - Engaging Stakeholders: Building a Business Case for CCMs Adoption 0:17:09 - Optimizing Business Outcomes Through Strategic Documentation and Metrics 0:22:00 - Navigating Funding Challenges: Insights on Securing Approval for DITA and CCMS Projects 0:26:26 - Unlocking the Organizational Impact of Content Reuse 0:30:08 - Bridging Content Quality to Measurable Business Impact 0:36:57 - The Power of Help Articles in the Customer Journey and the Role of CCMS 0:43:12 - Navigating Team Alignment and Business Value through Collaborative Decision-Making 0:46:03 - The Importance of Effective Documentation in Product Management 0:52:58 - Unlocking Customer Value Through Efficient Content Management 0:56:12 - Navigating AI Limitations: The Importance of Expertise in Semantic Content Processing