Ask the Experts - Marketing Effectiveness in the 'New Normal' - Episode 5 скачать в хорошем качестве

Ask the Experts - Marketing Effectiveness in the 'New Normal' - Episode 5

Episode 5 in our 'Ask the Experts' series on Marketing Effectiveness in the 'New Normal', we are joined by Georgia Thodey, Head of Brand and Media Planning at Natwest Group, and Matt Hill, Research and Planning Director at Thinkbox to discuss agile decision making. None of us know what is coming around the corner, so how can we set ourselves up to react quickly when things do change? In our latest Ask the Experts session, we address the following questions: • Media allocation decisions across brands • How to pivot marketing strategy, at the right pace and place • How TV advertising is changing to address agile decision-making needs • How to measure marketing efficacy, at speed • The impact of e commerce pivots Gain Theory's ‘Ask the Expert’ series features marketing effectiveness sessions with industry leaders and experts, where we review the current burning questions from our clients and where marketers can anonymously ask our experts any marketing related questions they may have. For more information visit www.gaintheory.com