How Apple’s “Keyboard Derby” Built the iPhone скачать в хорошем качестве

How Apple’s “Keyboard Derby” Built the iPhone

How did Apple turn a “dead-end idea” into the iPhone keyboard we all use today? By forcing transparency, showing work constantly — and treating creativity like a team sport, not a lone genius act. The Keyboard Derby is one of the clearest examples in modern tech history of how to lead a creative team. Steve Jobs paused every other UI effort at Apple and told 15 engineers to do one thing: demonstrate progress every other day. Not pitch ideas. Not talk theory. Demo results. That cadence — build, show, learn, repeat — is how the touchscreen keyboard crossed the gap from “nobody has ever made this work” to autocorrect. In this episode, we walk through: Galileo → transparency as the engine of discovery The 2005 “Keyboard Derby” inside Project Purple The Blob Keyboard experiment (and why it mattered) How Ken Kocienda invented autocorrect through feedback Why frequent demos sharpen creative ideas How leaders can make knowledge work audible This video is not nostalgia. It’s a leadership pattern — and you can use it today. Key Idea: Transparent process doesn’t kill creativity — it creates it. If your team is stuck in “invisible iteration,” you don’t need more genius. You need more demonstration. LINKS / RESOURCES Blob Keyboard Simulator (interact with it!) https://juliendorra.com/blobkeyboard/ Ken Kocienda — Creative Selection (book) http://creativeselection.io/ — If you’d like more stories like this — I publish one deep leadership framework every Sunday. Subscribe here: https://evanhickok.com/newsletter 00:00 Intro – The Keyboard Myth 00:42 Process ≠ Bureaucracy 01:25 Galileo Invents Transparency 03:01 Feather & Hammer Demo 05:23 iPhone Project in Jeopardy 06:09 Jobs Pauses Everything 08:01 The Keyboard Derby Begins 08:37 Ken’s Early Prototypes 09:35 Blob Keyboard Demo 10:42 What Ken Learned 13:06 The Wallaby Demo 16:14 Autocorrect Is Born 17:39 Modern Teams: The Lesson 18:10 Knowledge Work Must Be Audible 18:52 Closing Thoughts