Episode 3: The Skincare brand that made Alia Bhatt ditch imported Skincare ft Shamika, founder D'you скачать в хорошем качестве

Episode 3: The Skincare brand that made Alia Bhatt ditch imported Skincare ft Shamika, founder D'you

In this episode, our host Simran explore’s the intricacies of building D’you- a high performing skincare brand that made it to Alia Bhatt’s vanity. Shamika Haldipurkar, the founder of D’you, a lawyer turned entrepreneur and the sole founder of D’you shares how she bootstrapped D’you and continues to grow it profitably. She explains realities of the Indian skincare industry, celebrity beauty brands and conveys a message to budding entrepreneurs! Episode Highlights: 00:00:00 - Introduction! 00:00:41 - Shamika and d'you on the Runway! 00:02:50 - Why Skincare? 00:08:43 - Lawyer to Entrepreneur! the Skillset acquired in this journey 00:14:06 - Bootstrapping a Profitable Business! 00:18:25 - Insecurities from Competitors? 00:20:12 - Drive to develop the Best products! 00:25:29 - Journey as Sole Proprietor & Founder! 00:27:29 - Transparency in a Saturated Skin Care Market! 00:34:14 - Do Skincare Trends affect your product development & brand message? 00:36:58 - Strategy behind giving Identity to the Products? 00:38:42 - Celebrity Endorsements & Celebrity run Skincare Brands! 00:41:39 - Transparency & Disclaimers - Marketing genius, or a deterrent in market growth? 00:44:25 - What dictates the Price Point of a product? 00:46:44 - The Science behind Packaging of a skincare product! 00:50:00 - Future of the Indian Skincare Market! 00:55:32 - Omni Channel marketing! D'you Presence in offline markets? 00:57:28 - The Alia Bhatt Moment & its impacts! 01:01:27 - Future plans of D'You? 01:04:18 - One tip to the New Generation of Entrepreneurs! Tune into Episode 3 to unravel the mysteries of the Indian Skincare Market and the secret business ingredients that one requires to run a profitable Start-Up in a highly saturated Market.