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TikTok Music Marketing Grows Up

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more. 04:47 Welcome 07:17 Music industry gatekeepers 10:48 Explosion of influencer marketing, working with every major label 12:43 How the TikTok platform has matured 17:03 Artists targeting the correct demographics 24:24 How Songfluencer runs campaigns and achieves artists' goals 32:33 Is it necessary for artists to have a presence on TikTok? 38:20 Advice for artists for don't understand the platform 42:44 Collaborating with both legacy and emerging artists 52:00 Social media posting schedule 56:11 What it means to make it in the new music business Subscribe to The New Music Business: https://aristake.com/nmb Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram:   / aristake_   TikTok:   / aris.take   Twitter:   / aristake   YouTube:    / aristake1   Connect with Ari Herstand: Website: https://ariherstand.com Instagram:   / ariherstand   Twitter:   / ariherstand   YouTube:    / ariherstand   Connect with Songfluencer: Website: https://songfluencer.com/ Instagram:   / nomadcry   Instagram:   / songfluencer   Twitter:   / songfluencer   Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take #Songfluencer #TikTokMusic #TikTokMarketing