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Planning for the next stage of your business doesn’t mean the end—it means taking control of your future. But for many founders, the thought of “exit planning” feels uncomfortable. How do you prepare to leave the company you built without losing what you’ve created—or yourself in the process? Todd Krough, a seasoned Wealth Advisor at UMB Bank, brings over 30 years of experience helping business owners prepare for what’s next. As President of the Exit Planning Institute’s Twin Cities Chapter and a Certified Exit Planning Advisor (CEPA), Todd helps entrepreneurs understand the true value of their business, bridge the “value gap,” and plan for life beyond ownership. In this episode, Todd shares how to build a business that’s both enjoyable to run and ready to sell, the importance of having a trusted advisory team, and how to approach exit planning with clarity instead of fear. Quotes “ It’s very difficult for business owners to part with their company—it’s like a second or third child. That’s why we say: grow or go. Either build it to where it needs to be or prepare to transition it confidently. ” “ Most owners have 90% of their wealth tied up in their business. Seeing that on paper changes everything—it gives them clarity and urgency. ” “ The most trusted advisor is often the wealth advisor, because we’re there before, during, and after the sale. We see the full journey. ” “ Exit planning isn’t just about selling—it’s about helping a business continue, protecting employees, families, and communities. ” Takeaways 1. Start early and assess often. Exit planning isn’t a last-minute task—it’s a long-term strategy that strengthens your business today and secures your future tomorrow. 2. Understand your value gap. Many business owners don’t know their true valuation. Identify how much you need for your next chapter, and whether you need to grow before you go. 3. Build a team-based approach. Coordinate your wealth advisor, CPA, attorney, and business coach so everyone is aligned. Working in silos reduces value and increases risk. 4. Prepare your business to run without you. Owner dependency scares buyers and limits freedom. Strengthen leadership and systems to make your company more sellable—and easier to manage now. 5. See your wealth beyond the business. Diversify into investments, retirement accounts, and philanthropy planning to reduce risk and increase peace of mind before and after an exit. Conclusion Exiting your business shouldn’t be a rushed decision—it should be a strategic evolution. With proper planning, the right advisors, and a clear understanding of value, you can create freedom, security, and a lasting legacy. Whether you’re looking to grow or go, Todd Krough reminds us: planning ahead isn’t just smart business—it’s peace of mind. Links Mentioned Guest Links: LinkedIn: Todd Krough: / todd-krough-cepa%c2%ae-66520021 Email: [email protected] Website: UMB Bank - https://www.umb.com/ Exit Planning Institute Twin Cities Chapter: EPI Twin Cities - https://exit-planning-institute.org/c...