The Inspiration Lab: Maximizing Impact With A Full-funnel Approach скачать в хорошем качестве

The Inspiration Lab: Maximizing Impact With A Full-funnel Approach

Sponsored by Amazon Ads In this third and final episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Jill Cress, CMO and CXO of H&R Block, to discuss measurement in marketing and innovating for a legacy brand. Jill and Carly recap H&R Block’s recent full-funnel campaign with Amazon Ads, discuss the winning combination of storytelling and performance marketing, and examine the continued convergence of entertainment and commerce. For more, visit https://advertising.amazon.com/. To watch more of The Inspiration Lab: Episode 1 - Breaking through in the age of AI    • The Inspiration Lab: Creativity For Advert...   Episode 2 - Inspiring action across nonlinear journeys    • The Inspiration Lab: Connecting With Consu...   ------------------------------------------------------ #marketing #ads #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook:   / businessinsider   Business Insider on Instagram:   / businessinsider   Business Insider on Twitter:   / businessinsider   Business Insider on Snapchat:   / 5319643143   Business Insider on TikTok:   / businessinsider   The Inspiration Lab: Maximizing Impact With A Full-funnel Approach