Lost Everything in 10 Days: How Growth Hacking Saved His Life & Business | Peter Murphy Lewis скачать в хорошем качестве

Lost Everything in 10 Days: How Growth Hacking Saved His Life & Business | Peter Murphy Lewis

Lost everything in 10 days… and still found a way to rebuild. In this episode of Gratitude Geek, growth hacker and documentary filmmaker Peter Murphy Lewis shares how political turmoil in Chile wiped out his business and forced his young family to start over in the U.S.—and how he used experiment‑driven growth to rebuild from zero. Full show notes + links: https://kandasrodarte.com/307 If you’re a Gen X woman or solopreneur over 40 navigating disruption, you’ll hear practical ways to apply growth hacking without “bro marketing,” including low‑cost tests, direct mail that still works, and using platforms like TikTok and YouTube Shorts to validate ideas fast. ​ Peter also opens up about identity loss, PTSD, and redefining success after leaving behind a life he loved in Chile, plus why he chose a hyper‑niche focus on documentaries for CNAs and nursing homes—and what that teaches us about niching down in our own businesses. In this episode: ➤How Peter lost his company and life in Chile and rebuilt his career from his parents’ basement in Kansas ➤What “do a lot with a little” growth marketing looks like in real life for solopreneurs over 40 ​➤Why direct mail and simple cold calls can still outperform complex funnels ➤Using TikTok and short‑form video to test offers before you spend big on ads ​➤Choosing a tiny niche (CNAs and nursing homes) and turning it into meaningful, profitable documentary work ➤Identity beyond job titles, navigating PTSD, and the power of therapy and community support ​ Chapters 00:00 Lost everything in 10 days (cold open) 00:53 Welcome to Gratitude Geek + intro to Peter 01:34 What is growth hacking (without bro marketing)? ​08:01 Growth hacking for solopreneurs over 40 13:37 Major moves, culture shock, and starting from zero 19:06 Advice for facing big disruptions and getting support 19:59 Titles, identity, and who you are without your job 22:43 Hyper‑niche filmmaking: CNAs, nursing homes, and legacy 28:00 Bicultural parenting and raising resilient kids 33:18 Gratitude, community, and rebuilding a meaningful life === About Gratitude Geek Podcast: Gratitude Geek is the podcast for Gen X women solopreneurs building genuine, lasting connections with clients, colleagues, and community. Host Kandas Rodarte believes gratitude is a business strategy that transforms how we show up in our work and lives. Subscribe & Listen: 🎙️ YouTube:    / @gratitudegeek   🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎙️ Spotify: https://open.spotify.com/show/27dh0T1... 🎙️ Website: https://kandasrodarte.com Connect with Kandas: 📧 Weekly Email: https://kandasrodarte.com/subscribe 📸 Instagram:   / gratitudegeek   💼 LinkedIn:   / gratitudegeek   Support the Show: Help Kandas upgrade her podcasting equipment 300+ episodes and 11+ years. Every contribution helps keep Gratitude Geek going strong. 👉 https://kandasrodarte.com/support Work with Kandas: Are you a woman solopreneur over 40 who's experienced something difficult like cancer, divorce, or loss? Kandas helps women rebuild their businesses and lives with strategy, systems, and gratitude as a business tool. 🌐 Learn more: https://kandasrodarte.com/start-here