The Easy Part About Making Hard Decisions | From The Culture скачать в хорошем качестве

The Easy Part About Making Hard Decisions | From The Culture

Why do people resist change even when they know it’s necessary? In this episode of From The Culture, Marcus Collins and Amanda Slavin break down the real reason organizational change so often fails: it’s not a strategy problem… it’s a culture problem. They unpack the psychology behind resistance, why trust is the hidden currency of transformation, and how leaders can create the conditions where change becomes sustainable instead of exhausting. The conversation also draws on insights from Javier Farfan, a seasoned marketing executive and current strategic advisor at J Wolf Advisors, who’s helped brands like the NFL, McDonald’s, Miller Coors, New Balance, and TIDAL navigate culture, entertainment, and technology to build impactful and lasting relevance. 00:00 Intro 08:29 Why change is so hard (and why people resist it) 14:12 What trust really means during transformation 23:04 Culture, values, and the stories people live by 24:47 Javier Farfan joins the conversation 28:41 Compliance vs real buy-in 41:18 Building the conditions for change to stick 47:55 Practical takeaways: making change sustainable 54:10 Final reflections + closing Listen to more episodes here - https://fromtheculture.komi.io Find out more about Dr. Marcus Collins here - https://linktr.ee/Marctothec?utm_sour... Find out more about Amanda Slavin here - https://amandaslavin.com S1, E5 - The Easy Part About Making Hard Decisions - From The Culture Podcast