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Creating an uncontested footing in marketplace and making competition irrelevant takes more that just an innovative idea. You have to make the strategic sequence right. Step 1: You have to create enormous buyer utility for consumers through your product or service. Rethink about your strategy if exceptional buyer utility is not generated. Step 2: You have to get your strategic price right. This price has to be accessible to a large mass of buyers. The difference between the buyer utility created and price paid by the customer, is called net buyer utility. The higher it is, the better. Step 3: Once you have set your strategic prices, you have to decide upon your target margins and eeventually target costs to achieve those margins. If you are not able to achieve your target costs by any means, you have to rethink about your idea and business model. Step 4; Once you have achieved exceptional buyer utility, decided upon right strategic price, and set the strategic costs target, you have to think about the adoption hurdle of your product or service. If you are creating an app where sellers can upload their inventory and sell directly to customers, what are the overall areas that can lower the adoption of this app amongst the sellers? Is the proccess of uploading investory easy Is the workflow understandable Why would they want to sell on the app if they are already selling in offline store? These, a lot of questions along with these have to be answered to understad and lower the adoption hurdle. #strategy #learning #boookinsights #insights