Brand Image vs Brand Identity: How Brands Influence What We Think скачать в хорошем качестве

Brand Image vs Brand Identity: How Brands Influence What We Think

Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand to be and this can be complicated to control as it is influenced by so many things. That is why it is important for Brands to control their brand identity. These are things we can control like our values, product offerings, colors, name, etc. Learn about branding here to get you ready to run your own brand. Filmed at the Great Rift Valley in Tanzania Copyright Mark Wolters 2019 #branding #brandimage #tanzania Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses Follow Us on Facebook:   / thebusinessprof   Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"    / woltersworld