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Jenny Cargill is special advisor to the Premier, Western Cape Government of South Africa, with a particular focus on the green economy. She is the author of the book, Trick or Treat: Rethinking black economic empowerment, and a protagonist in the award winning film on the struggle against apartheid, Memories of Rain. She also founded a think tank, BusinessMap SA, which monitored the economic transition as South Africa sought to integrate into the global economy; and specialized in black economic empowerment (BEE) investments. Jenny's talk deals with the challenges that have constrained BEE from its promise of empowerment, and puts forward a more socially and environmentally inclusive way of thinking called Green Economic Empowerment. Follow Jenny on: @JennyCargill1 In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)