Proof Property-Specific STR Websites Convert Better Than Generic Management Pages with Joe Rohne скачать в хорошем качестве

Proof Property-Specific STR Websites Convert Better Than Generic Management Pages with Joe Rohne

What if the key to growing your vacation rental business wasn't lowering prices — but owning every touchpoint of the guest journey? In this episode of Direct Booking Simplified, short-term rental operator and investor Joe Rohne breaks down the direct booking strategies that helped him build a high-converting marketing engine in one of Florida's most competitive markets. From individual property websites and QR code guest capture to segmented email campaigns pulling 25% click-through rates, Joe shares the vacation rental marketing playbook he uses across his 12-property portfolio. Whether you're looking for Airbnb host tips to reduce OTA dependency or want to master short-term rental social media tactics like Facebook lookalike ads and hyper-local buy/sell groups, this conversation delivers actionable strategies you can start testing today. Joe also dives into revenue management insights, the bonus depreciation buzz reshaping investor behavior, and why becoming the "person of interest" in your market is the ultimate competitive advantage for any rental operator serious about building a brand that books direct.