The Service-to-Profit Blueprint (Maximizing customer Lifetime value) скачать в хорошем качестве

The Service-to-Profit Blueprint (Maximizing customer Lifetime value)

Most contractors spend thousands to get the phone to ring… then lose all the profit after the first job. Welcome to The Service-to-Profit Blueprint, a tactical conversation on Customer Lifetime Value (CLV) and how to maximize it without being pushy, awkward, or “salesy.” In this episode, we break down: -The Leaky Bucket problem: Why most businesses get a customer once and disappear -CLV explained: Why a “$200 tune-up” can really be worth $20,000 over 10 years -Closing for the future: How techs can sell the relationship, not the repair -The Membership mindset: Turning one-time fixes into recurring service agreements -The Next Appointment rule: Never leave a home without a reason to come back -Automated follow-up that works: Email/SMS at 3, 6, and 12 months -Retargeting past customers: Ads that keep you top of mind (cheaply) -Review generation: Why repeat customers are your best marketing asset -Database mining: Finding “forgotten customers” and reactivating them -Referral loops + VIP programs: Get customers to bring you their neighbors -The 24-hour challenge: One simple move you can do tomorrow to increase CLV